Retrato de Martín Yusef, Co-founder · Diagnostic Lead · Software Engineer
Co-founder · Diagnostic Lead · Software Engineer

Martín Yusef

Leads the MAP audit · Designs the AI decision systems

I've implemented full ERP rollouts, ecommerce, process automation, digital presence, and AI products in production, across very different industries. The constant in all of them: turning a fuzzy business problem into an operating system you can measure.

At Milltech I lead every MAP audit — where we map the real operation and build the prioritized action plan — and design the AI decision layer we implement afterward. Inside here, technology is invisible: a tool to solve real problems, not to sell pitch.

diagnostic leadERPs & ecommerceprocess automationdecision engineeringLLMs in production
Retrato de Joaquín Carballal, Co-founder · Business Strategist
Co-founder · Business Strategist

Joaquín Carballal

Designs the MAP method · Leads commercial and operational strategy

I come from the operations trenches: 6 years running technical projects and operational rebuilds for Series A-C companies across LATAM and the US. I saw the same pattern over and over: brilliant teams executing hard against strategies no one had actually designed.

At Milltech I translate that into method. I design the MAP — the method we use to map how your SMB decides and to build the action plan — and own commercial and operational strategy at the close of every diagnostic. Decision engineering, not traditional consulting: every finding turns into a concrete business decision, not a PDF that gets filed away.

business strategyMAP methoddecision engineeringpositioningproject managementLATAM/US scale-ups
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